AI SEO guides and definitions
Before you compare tools, get the concepts straight. These guides explain the categories, the jargon and how to judge results.
Start here
AI SEO is a young category with loose vocabulary and bold claims. These guides cut through it so you can compare tools on the same terms.
How to choose AI SEO software
A seven-step framework to match a tool to your goal, budget and team.
AI SEO software buyer's guide
Categories, pricing models, red flags and a checklist before you pay.
What is GEO?
Generative engine optimisation explained, and why it now sits beside SEO.
AI SEO glossary
Plain-English definitions: GEO, AEO, llms.txt, share of voice and more.
Do AI SEO tools actually work?
What automation can and cannot do, and how to judge results honestly.
A quick map of the category
Four rough groups cover almost every tool you will meet. Knowing which group a tool belongs to tells you what it will and will not do for you.
| Group | What it does | Examples | Buy it when |
|---|---|---|---|
| AI SEO autopilot | Writes, optimises and publishes content, some add GEO | Sorank, Outrank, BabyLoveGrowth | You want output without a content team |
| Data suite | Keyword, competitor and backlink research | Semrush, Ahrefs | You have someone to act on the data |
| On-page assistant | Scores and guides content you write | Surfer SEO | You write in-house and want direction |
| AI writer / visibility | Generates content, tracks AI mentions | Writesonic, Jasper | Drafting and monitoring are the priority |
Categories blur at the edges. Many teams pair a suite for research with an autopilot for production.
Skip the theory, see it work
Concepts land faster when you watch them on your own site. Start a Sorank trial and see content and AI-search visibility in action.